It is the definitive sans serif font, with a classic neutrality that allows it to be used for all types of communication. The visual and writing guidelines and resources are designed to create a unified identity on all publications, electronic media and other communication efforts. Our students are engaged in a wide range of academic pursuits that include degree programs in 160 undergraduate and graduate fields delivered by 6 different colleges. To ensure proper logo usage, all variations of the logo are available to download in our logo download library. A font based on the Arizona State Sun Devils logo. If you have questions about design, logos, colors, writing or Web standards, use the link below. This requirement includes fliers and any other printed material. Research engages intellectual curiosity, satisfies the thirst for discovery, and provides an outlet for creativity. On subsequent references, we should be referred to as “The College.” CLAS is not an approved abbreviation for communications intended for students and the public. ASU’s primary font in print communications is Berthold Akzidenz-Grotesk. Oct 15, 2013 - Explore Benny Juarez's board "ASU Logos" on Pinterest. Please note: none of our schools, departments, centers or institutes have an approved abbreviation. Room: 103 Arial is an acceptable replacement. All logos can be used in place of the university logo on marketing materials, but only one should be represented at a time. The College of Liberal Arts and Sciences marketing team has created identity standards to build a stronger brand across our academic units, centers and institutes. P.O. Do: There are a number of resources available at The College. If you don’t have Berthold Akzidenz-Grotesk, Arial is the preferred replacement. Our visual identity standards ensure the consistent use of Arizona State University’s Enterprise Brand-approved logos, colors, fonts and photography. Phone: 870-972-3820 ASU Maroon 208CCMYK 10-97-37-43RGB 140-29-64HTML #8C1D40, ASU Gold 123CCMYK 0-21-88-0RGB 255-198-39HTML #FFC627, BlackCMYK 60-40-40-100RGB 0-0-0HTML #000000, WhiteCMYK 0-0-0-0RGB 255-255-255HTML #FFFFFF, ASU Green 368CCMYK 60-0-100-0RGB 120-190-32HTML #78BE20, ASU Blue 299CCMYK 80-15-0-0RGB 0-163-224HTML #00A3E0, ASU Orange 1575CCMYK 0-60-85-0RGB 255-127-50HTML #FF7F32, ASU Grey 431CCMYK 15-0-0-70RGB 92-102-112HTML #5C6670. Postal Address: Your email address will not be published. First came the proprietary font, ASU Bold. This font is made with the home edition of FontCreator. You may not use this font for commercial purposes. It's a broader concept that includes color, typography, fonts, photography, language, tone and much more. For many of our audiences, these colors are the most identifiable components of the identity program – especially the black in recent years.